New Electric Toothbrushes 2026: Every Launch Ranked
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Overview: 2026 Was a Big Year for Electric Toothbrushes
Three major product families launched in 2026: Philips' complete mid-range Sonicare lineup refresh (5700 through 7300), the SURI 2.0, and the Sonicare 9900 Prestige Next-Gen flagship. Oclean also refreshed its range. Here is everything that launched, ranked by significance.
The 2026 Launches, Ranked
#1 — Philips Sonicare 9900 Prestige Next-Gen ($379.99) — September 2026
The most significant Sonicare launch in years. User-replaceable battery, touchscreen, 8 modes, 55 dB quiet motor, light-ring pressure sensor. A genuine step change from the previous 9900 Prestige rather than an incremental update. Full review →
#2 — SURI 2.0 ($134.99) — Early 2026
Nearly doubled battery life (38 days), UV-C travel case now standard, 3g lighter at 78g. The most compelling sustainable electric toothbrush on the market. Editor's Choice at electricteeth.com. Full review →
#3 — Philips Sonicare 5700 ($79.99) — February 2026
Replaced the ProtectiveClean 5100 with a 62,000 movements/min motor (double the old model), three intensity levels, and a 21-day battery. The best mid-range Sonicare value in 2026. Full review →
#4 — Philips Sonicare 7300 ($199.99) — February 2026
Top of the new mid-range lineup. 4 modes, 21-day battery, pressure sensor, BrushSync. No app, but strong specs for the price. Full review →
#5 — Philips Sonicare 7100 ($159.99) — February 2026
App-connected entry in the new lineup. 4 modes, Bluetooth coaching, 14-day battery. The choice for Sonicare buyers who want app features without flagship pricing. Full review →
#6 — Philips Sonicare 6000 ($89–$159) — February 2026
Gum Care mode and travel case at a competitive price. Best mid-range value for gum health focus. Full review →
#7 — Philips Sonicare 5900 ($89.99) — January 2026
Adds White+ mode over the 5700. $10 more for one extra mode. Worth it for coffee and tea drinkers. Full review →
#8 — Oclean X Ultra Refresh ($189.99) — 2026
Refreshed with a new AI Plaque Detection algorithm and 40-day battery. Still the quietest high-performance brush at ~45 dB. Full brand review →
What Did Not Change in 2026
Oral-B did not launch a major new product in 2026 — the iO Series remains the flagship with no announced successor yet. BURST maintained its lineup without significant updates. Colgate's Hum remained unchanged.
The Bottom Line for 2026
Philips had the most active year, essentially rebuilding its entire lineup above the entry-level 4100 and 1100. If you are buying a new Sonicare in 2026, you are getting a meaningfully better product than 2024 equivalents — particularly in the 5700–7300 range where the motor upgrade and longer battery are real improvements. SURI 2.0 is the standout from a challenger brand. Oral-B buyers should watch for a rumoured iO Series successor in 2027.
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Frequently Asked Questions
What is the best new electric toothbrush in 2026?
The Sonicare 9900 Prestige Next-Gen is the most significant 2026 launch for premium buyers. For the best value new release, the Sonicare 5700 at $79.99 offers the biggest improvement-per-dollar over its predecessor.
Did Oral-B release a new toothbrush in 2026?
No major new launch from Oral-B in 2026. The iO Series remains their current flagship. An iO Series successor is expected in 2027 but has not been officially announced.
Is the Sonicare 9900 Prestige Next-Gen worth buying over the old 9900?
Yes, particularly if you plan to keep the brush for many years. The user-replaceable battery is a genuine longevity improvement, and the touchscreen and quieter motor are meaningful quality-of-life upgrades. If you already own the old 9900 Prestige and it works well, it is not an urgent upgrade.