Complete Electric Toothbrush Brand Directory (2026)
Oral-B and Philips Sonicare dominate the electric toothbrush market with the most clinically proven technology and widest product ranges. Quip and Burst offer compelling direct-to-consumer alternatives. Below is our comprehensive directory of every major and notable electric toothbrush brand available in 2026.
The electric toothbrush market has expanded dramatically in recent years, growing from a duopoly dominated by Oral-B and Sonicare to a diverse landscape of brands offering everything from budget sonic brushes to premium AI-powered devices. This comprehensive brand directory covers every notable electric toothbrush manufacturer, from industry giants to innovative newcomers, helping you understand what each brand offers and where they fit in the market.
Major Brands
Oral-B (by Procter & Gamble)
Technology: Oscillating-Rotating-Pulsating
Price Range: $25 - $299
Best Known For: The iO Series, ADA-accepted technology, and the most extensive clinical research of any brand. Oral-B invented the modern electric toothbrush and remains the only brand with ADA Seal of Acceptance for powered brushes. Their oscillating-rotating technology is backed by over 800 clinical studies.
Key Models: iO Series 9, iO Series 7, iO Series 5, Pro 1000, Vitality
Philips Sonicare
Technology: Sonic Vibration
Price Range: $29 - $399
Best Known For: High-frequency sonic technology that creates dynamic fluid action, driving fluid between teeth and along the gumline. Sonicare pioneered sonic brushing and offers the widest range of brush head options. Their patented BrushSync technology automatically detects and matches brush heads.
Key Models: DiamondClean 9000, ProtectiveClean 6100, 4100, Prestige 9900, Sonicare for Kids
Waterpik
Technology: Sonic + Water Flossing
Price Range: $39 - $149
Best Known For: Water flosser technology and combo units that combine brushing and water flossing. Waterpik is the most clinically proven water flosser brand and the only one to offer truly integrated brush-and-floss devices like the Sonic-Fusion. ADA accepted for both safety and efficacy.
Key Models: Sonic-Fusion 2.0, Complete Care 9.5, Complete Care 5.0, Cordless Advanced
Direct-to-Consumer Brands
Quip
Technology: Sonic Vibration
Price Range: $25 - $65
Best Known For: Minimalist design, metal handle options, and a subscription-based refill model that delivers fresh brush heads and batteries on schedule. Quip disrupted the market with sleek aesthetics and an accessible price point. Their wall mount doubles as a travel cover for a clever, space-saving design.
Key Models: Quip Metal, Quip Plastic, Quip Smart Brush, Quip Kids
Burst
Technology: Sonic Vibration
Price Range: $49 - $89
Best Known For: Charcoal-infused brush heads, dentist-endorsed marketing, and aggressive value pricing. Burst sells primarily through dental professional referrals and online direct sales. Their subscription model delivers replacement heads for just $6 every 12 weeks, making long-term ownership very affordable.
Key Models: Burst Sonic, Burst Pro, Burst Kids
Bruush
Technology: Sonic Vibration
Price Range: $59 - $79
Best Known For: A lifestyle-oriented brand with bold color options and a subscription model. Bruush offers 6 cleaning modes at a mid-range price point and emphasizes design aesthetics. Their refill program delivers brush heads every 6 months.
Key Models: Bruush Electric Toothbrush
Goby
Technology: Oscillating
Price Range: $50 - $75
Best Known For: An affordable oscillating brush with a subscription model. Goby is one of the few direct-to-consumer brands using oscillating rather than sonic technology, making it an accessible alternative to Oral-B for those who prefer round brush heads and rotational cleaning action.
Key Models: Goby Electric Toothbrush
Value and Budget Brands
AquaSonic
Technology: Sonic Vibration
Price Range: $25 - $59
Best Known For: Exceptional value with bundles that include multiple brush heads and a travel case at prices well below major brands. AquaSonic brushes operate at up to 40,000 vibrations per minute and regularly rank among Amazon's best sellers. They offer 4 cleaning modes even on budget models.
Key Models: AquaSonic Black Series Pro, AquaSonic Duo, AquaSonic Vibe
Fairywill
Technology: Sonic Vibration
Price Range: $15 - $39
Best Known For: The most affordable electric toothbrushes on the market with surprisingly decent performance. Fairywill offers USB charging, multiple modes, and long battery life at prices that make electric brushing accessible to everyone. Popular as a first electric toothbrush or travel backup.
Key Models: Fairywill FW-507, Fairywill FW-D7, Fairywill P11
Colgate
Technology: Sonic Vibration / Battery
Price Range: $5 - $49
Best Known For: Leveraging their massive toothpaste brand recognition, Colgate offers entry-level electric toothbrushes alongside their paste products. Their hum by Colgate line provides a smart brushing experience at an accessible price with app connectivity and a subscription head replacement program.
Key Models: hum by Colgate, Colgate ProClinical, Colgate 360
Premium and Specialty Brands
SURI
Technology: Sonic Vibration
Price Range: $85 - $115
Best Known For: Sustainability-first design with plant-based brush heads and an aluminum handle. SURI is a UK-based brand that has gained a following among environmentally conscious consumers. Their UV sanitizer travel case is a standout feature. All packaging is plastic-free.
Key Models: SURI Sustainable Sonic Toothbrush
Oclean
Technology: Sonic Vibration
Price Range: $29 - $99
Best Known For: Advanced smart features at competitive prices. Oclean, a Chinese technology brand, offers brushes with touchscreen displays, app connectivity, and AI tracking at prices significantly below Oral-B and Sonicare equivalents. Their X Pro Digital model features an on-handle LCD screen similar to the Oral-B iO.
Key Models: Oclean X Pro Digital, Oclean Flow, Oclean Air 2
Foreo ISSA
Technology: Sonic Pulsation with Silicone Bristles
Price Range: $79 - $179
Best Known For: Silicone bristle technology rather than traditional nylon. Foreo, known for their skincare devices, brought their silicone expertise to oral care with the ISSA line. The silicone bristles are more hygienic than nylon (no bacterial harbor) and extremely gentle on gums. Unique, eye-catching design.
Key Models: ISSA 3, ISSA Play, ISSA mikro (kids)
Happier Brushing (Autobrush)
Technology: Simultaneous Multi-Surface
Price Range: $79 - $109
Best Known For: A unique U-shaped mouthpiece design that claims to brush all teeth simultaneously in 30 seconds. Autobrush targets people who want the fastest possible brushing experience. The design is controversial, and clinical evidence for its efficacy compared to traditional brushes is limited.
Key Models: Autobrush Pro, Autobrush Total
Brand Comparison at a Glance
| Brand | Technology | Starting Price | ADA Accepted | Smart Features |
|---|---|---|---|---|
| Oral-B | Oscillating | $25 | ✓ | ✓ |
| Philips Sonicare | Sonic | $29 | ✗ | ✓ |
| Waterpik | Sonic + Water | $39 | ✓ | ✗ |
| Quip | Sonic | $25 | ✓ | ✓ |
| Burst | Sonic | $49 | ✗ | ✗ |
| AquaSonic | Sonic | $25 | ✗ | ✗ |
| Oclean | Sonic | $29 | ✗ | ✓ |
| SURI | Sonic | $85 | ✗ | ✗ |
| Foreo ISSA | Sonic Silicone | $79 | ✗ | ✗ |
How to Choose the Right Brand
Choosing the right brand depends on your priorities. If clinical validation and professional endorsement matter most to you, Oral-B and Sonicare are the safest choices, backed by decades of research and dental professional recommendations. If design and subscription convenience are priorities, Quip and Burst offer excellent direct-to-consumer experiences. If sustainability drives your purchasing decisions, SURI is the clear leader. For pure value, AquaSonic and Fairywill deliver solid performance at remarkably low prices.
Consider the long-term cost of ownership, not just the initial purchase price. Replacement brush heads are an ongoing expense that varies significantly by brand. Oral-B and Sonicare heads typically cost $7-12 each, while Burst heads are just $6 and AquaSonic includes multiple heads in the initial purchase. Over three years, these differences add up to meaningful savings or costs.
Our Recommendation
For most people, Oral-B or Philips Sonicare offers the best combination of proven technology, wide availability, and extensive brush head selection. Oral-B excels with oscillating technology and AI-powered smart features, while Sonicare leads in sonic cleaning and battery life. Budget-conscious shoppers should explore Quip, Burst, or AquaSonic. Eco-minded buyers should look at SURI or Quip's metal handle.
Frequently Asked Questions
What are the top electric toothbrush brands? +
The top electric toothbrush brands are Oral-B (by Procter & Gamble) and Philips Sonicare, which together account for the majority of the market. Other notable brands include Quip, Burst, Waterpik, Colgate (hum), AquaSonic, Bruush, SURI, and Oclean. Each offers distinct technology and price points to suit different needs and budgets.
Which electric toothbrush brand do dentists recommend most? +
Oral-B and Philips Sonicare are the most frequently recommended brands by dental professionals. Both have extensive clinical research supporting their efficacy. Oral-B is the only electric toothbrush brand endorsed by the American Dental Association (ADA). Many dentists recommend whichever brand the patient will use consistently.
Are lesser-known electric toothbrush brands any good? +
Some lesser-known brands offer excellent value. Burst and Quip have built strong reputations through direct-to-consumer models. AquaSonic offers budget-friendly options with surprisingly good performance. However, lesser-known brands may have fewer replacement head options, less clinical research backing their products, and potentially shorter warranty periods.