Electric Toothbrush Sales: Where and When to Find the Best Deals

Electric toothbrushes are one of those products where patience can save you significant money. Premium models that retail for $200-300 regularly drop to $150 or less during major sales events. Even mid-range brushes see meaningful discounts several times per year. The trick is knowing when to buy and where to look.

Seasonal Sales Calendar

Where to Find the Best Deals

Amazon

Amazon offers the widest selection and most frequent price fluctuations. Their major sale events (Prime Day and Black Friday) typically offer the absolute lowest prices. Key strategies for Amazon:

• Use CamelCamelCamel to check price history before buying (enter any Amazon product URL)
• Set up price drop alerts for specific models you are watching
• Check for Amazon coupon clips on product pages (additional 5-20% off)
• Subscribe & Save for replacement heads offers 5-15% automatic discounts
• Amazon Warehouse deals on returned/open-box brushes save 20-30%

Costco

Costco's exclusive bundles offer consistent value throughout the year. Their monthly coupon books frequently feature $20-40 instant rebates on electric toothbrushes. The combination of bundle savings plus coupon book discounts can beat even Black Friday pricing. See our full Costco electric toothbrush guide for details.

Target

Target regularly runs gift card promotions: "Spend $40 on oral care, get a $10 Target gift card." These stack with sale prices and Target Circle offers for effective discounts of 25-35%. Target's price matching policy also lets you match Amazon prices in-store.

Walmart

Walmart competes aggressively on electric toothbrush pricing and occasionally has rollback prices that undercut Amazon. Their online rollback deals are often not available in-store and vice versa. Check both channels.

Manufacturer Direct

Both Oral-B (oralb.com) and Philips (philips.com) run their own sales, though prices are typically higher than third-party retailers. The exception is during their own brand-specific promotions where they offer bundle deals not available elsewhere.

Price Tracking Tools

Smart shoppers use these tools to ensure they never overpay:

• CamelCamelCamel: Free Amazon price tracker that shows complete price history for any product. Set alerts for your target price.
• Slickdeals: Community-driven deal aggregator. Set keyword alerts for "electric toothbrush" to get notified when new deals are posted.
• Honey (browser extension): Automatically applies coupon codes at checkout and tracks price drops on items you save to your watchlist.
• Google Shopping: Compares prices across multiple retailers at once. Useful for finding the lowest current price.
• Keepa: Another Amazon price tracker with more granular data including third-party seller pricing and stock levels.

What Counts as a Good Deal?

Here are realistic target prices for popular models during major sales events:

Tips to Maximize Savings

1. Know your target price. Check price history before buying so you know whether a "sale" is genuine or an inflated-then-discounted price.
2. Stack discounts. Combine sale prices with coupons, cashback apps (Rakuten, Ibotta), and credit card rewards.
3. Consider previous generation models. When new models launch, the previous generation gets clearanced at steep discounts. The cleaning performance is nearly identical.
4. Buy replacement heads in bulk during sales. Since you will need new heads every 3 months regardless, stock up when prices are lowest.
5. Do not rush for modest discounts. If a sale is only 10-15% off, bigger discounts are almost certainly coming within a few months.