Black Friday Electric Toothbrush Deals 2025: Best Savings Guide
Black Friday is the best time of year to buy an electric toothbrush, with typical savings of 30-60% off retail prices. In 2024, the Oral-B iO Series 9 dropped from $299 to $149, and the Sonicare DiamondClean dropped from $269 to $149. We expect similar or better deals in 2026. Early deals often start in the first week of November.
If you have been eyeing an electric toothbrush upgrade, Black Friday is hands down the best opportunity to score a premium brush at a fraction of its retail price. Every year, major brands like Oral-B and Philips Sonicare slash prices on their flagship models, and retailers compete to offer the deepest discounts. This guide walks you through everything you need to know about Black Friday electric toothbrush deals in 2026, including historical pricing data, deal predictions, and strategies for getting the best price.
Why Black Friday Is the Best Time to Buy an Electric Toothbrush
Electric toothbrushes are one of the most heavily discounted personal care items during Black Friday. There are several reasons for this. First, oral care brands use holiday sales to acquire new customers who may then buy replacement brush heads for years. Second, retailers know that electric toothbrushes make popular gifts, driving traffic and sales during the holiday season. Third, brands often release new models in the spring and summer, meaning last season's inventory gets cleared out at steep discounts during November.
Based on historical pricing data, Black Friday offers an average savings of 40% compared to regular retail pricing. This is significantly better than other sale events throughout the year, including Amazon Prime Day, which typically offers 20-35% savings, and back-to-school sales, which average around 15-25% off.
2025 Black Friday Deal Predictions
Based on pricing trends from 2022, 2023, and 2024, here are our predictions for the best Black Friday electric toothbrush deals in 2026. These predictions are based on historical discount patterns and current retail pricing.
Oral-B iO Series 9
Predicted Black Friday Price: ~$149 (Regular: $299)
- 50% off matches the deepest discount ever recorded
- AI-powered brushing recognition technology
- Interactive color display and smart pressure sensor
- 7 cleaning modes for complete customization
- Replacement heads are expensive ($30+ for 3-pack)
- Some deals may be for older color options
Historical Pricing: 2023 BF: $179 | 2024 BF: $149 | Regular: $299
Full Oral-B ReviewPhilips Sonicare DiamondClean 9000
Predicted Black Friday Price: ~$139 (Regular: $269)
- Premium sonic technology at nearly half price
- Elegant glass charging cup included
- 4 cleaning modes and 3 intensity levels
- Excellent battery life of up to 14 days
- Verify you are getting the 9000 and not the older 7000
- Bundle deals may include brush heads you do not need
Historical Pricing: 2023 BF: $159 | 2024 BF: $149 | Regular: $269
Full Sonicare ReviewOral-B Pro 1000
Predicted Black Friday Price: ~$29 (Regular: $49)
- Reliable oscillating brush at a rock-bottom price
- Includes pressure sensor to protect gums
- Compatible with all Oral-B replacement heads
- Great entry-level option for first-time buyers
- Only one cleaning mode at this price point
- Stock sells out extremely fast
Historical Pricing: 2023 BF: $29 | 2024 BF: $25 | Regular: $49
Best Budget PicksPhilips Sonicare 4100
Predicted Black Friday Price: ~$29 (Regular: $49)
- Sonic cleaning at an incredible price point
- Built-in pressure sensor and 2-minute timer
- 14-day battery life even at this price
- Slim, lightweight handle for comfortable use
- Limited to one cleaning mode
- No app connectivity or smart features
Historical Pricing: 2023 BF: $34 | 2024 BF: $29 | Regular: $49
Best Budget PicksHistorical Black Friday Price Trends
| Model | Regular Price | 2022 BF | 2023 BF | 2024 BF | 2025 Prediction |
|---|---|---|---|---|---|
| Oral-B iO Series 9 | $299 | $199 | $179 | $149 | $149 |
| Oral-B iO Series 5 | $119 | $89 | $79 | $69 | $59-69 |
| Sonicare DiamondClean 9000 | $269 | $179 | $159 | $149 | $139 |
| Sonicare ProtectiveClean 6100 | $109 | $79 | $69 | $59 | $49-59 |
| Sonicare 4100 | $49 | $39 | $34 | $29 | $29 |
| Oral-B Pro 1000 | $49 | $34 | $29 | $25 | $25-29 |
Black Friday Shopping Strategy: When and Where to Buy
Timing your purchase correctly can mean the difference between getting the best deal and missing out entirely. Here is a week-by-week breakdown of what to expect during the Black Friday season for electric toothbrush deals.
Early November (Nov 1-15): Amazon and Walmart begin rolling out early deals. These may not be the deepest discounts, but they are often very competitive. If you see 40%+ off a model you want, it is worth considering.
Black Friday Week (Nov 16-28): The majority of deals launch during this window. Amazon, Target, Walmart, and Best Buy all compete aggressively. Check multiple retailers for the same product.
Black Friday and Weekend (Nov 28-30): The deepest discounts are often available on Black Friday itself. Popular models can sell out by Saturday evening.
Cyber Monday (Dec 1): Some deals return and online-exclusive offers appear, but selection is more limited. Good for accessories and brush head bundles.
Best Retailers for Electric Toothbrush Black Friday Deals
Amazon consistently offers the widest selection and deepest discounts. Their Lightning Deals can offer additional savings but have limited quantities and time windows. Amazon also frequently offers bundle deals that include extra brush heads or carrying cases at no additional cost.
Walmart has become increasingly competitive with exclusive door-buster pricing. In-store deals can sometimes beat online prices, and their price-match guarantee gives peace of mind. Check the Walmart app for early access deals that start before the official Black Friday sale.
Target sweetens the deal with their RedCard, which provides an additional 5% off sale prices. Target Circle members may also receive early access to select deals. Target often has exclusive color options or bundle packages not available elsewhere.
Best Buy is particularly strong on smart electric toothbrush deals, especially models with app connectivity and Bluetooth features. Their member pricing program offers additional savings on top of Black Friday pricing.
Tips for Getting the Best Black Friday Electric Toothbrush Deal
Start by setting price alerts on the models you are interested in using tools like CamelCamelCamel for Amazon or the Honey browser extension for other retailers. These tools track historical pricing and notify you when prices drop below your target. Know the regular price of the model you want so you can quickly evaluate whether a deal is genuinely good.
Consider buying brush head refill packs during Black Friday as well. Replacement heads are an ongoing cost of electric toothbrush ownership, and they rarely go on sale during the rest of the year. Black Friday often brings 20-30% savings on multi-packs of brush heads.
Be cautious of deals that seem too good to be true. Some retailers create bundles with inflated original prices or include accessories you do not need. Always compare the specific model number and verify you are getting the current-generation product, not an older discontinued version being cleared out.
Our Verdict: Is Black Friday Worth Waiting For?
Absolutely. If your current toothbrush is still functional and you can wait until November, Black Friday offers the best electric toothbrush prices of the year, consistently beating Prime Day and other sale events. The typical savings of 30-60% makes even premium models like the Oral-B iO Series 9 and Sonicare DiamondClean accessible to most budgets. Set your price alerts now and be ready to act fast when deals go live.
Frequently Asked Questions
When do Black Friday electric toothbrush deals start? +
Most retailers begin offering early Black Friday electric toothbrush deals one to two weeks before Black Friday. Amazon often starts deals as early as the first week of November, while Walmart and Target typically launch their sales the week before Black Friday. The deepest discounts usually appear on Black Friday itself, though popular models can sell out quickly.
How much can you save on an electric toothbrush on Black Friday? +
Historically, Black Friday discounts on electric toothbrushes range from 30% to 60% off retail prices. Premium models like the Oral-B iO Series 9 have been seen at up to 50% off, while mid-range models regularly drop 30-40%. Budget models under $50 may see smaller percentage discounts but still represent excellent value.
Are Black Friday electric toothbrush deals better than Prime Day? +
Black Friday generally offers the best electric toothbrush deals of the year, though Amazon Prime Day in July comes close. Black Friday tends to have wider selection across more retailers, while Prime Day deals are Amazon-exclusive. On average, Black Friday discounts are 5-15% deeper than Prime Day on the same models.
Should I wait for Cyber Monday for electric toothbrush deals? +
Cyber Monday can offer comparable deals, but the best electric toothbrush deals often sell out by Black Friday evening. If you see a deal you like on Black Friday, it is best to act quickly rather than waiting for Cyber Monday. Cyber Monday tends to be better for accessories, brush heads, and online-exclusive bundles.