Oral-B iO Series 10 Review: The Future of Brushing
Specifications
| Price | ~$379 |
|---|---|
| Technology | iO Linear Magnetic Drive |
| Cleaning Modes | 7 (Daily Clean, Intense, Whiten, Sensitive, Super Sensitive, Tongue Clean, Gum Care) |
| Battery Life | ~14 days (28 sessions) |
| Pressure Sensor | Yes (tri-color on OLED) |
| Timer | Yes (on handle OLED + iO Sense display) |
| App Connectivity | Yes (Bluetooth with AI 3D tracking) |
| Display | Color OLED (handle) + iO Sense display (charger) |
| Brush Head Type | iO Series (magnetic attachment) |
| Charger | iO Sense smart charging stand |
| Travel Case | Premium magnetic travel case |
The iO Sense: What Makes the Series 10 Unique
Everything about the Series 10 toothbrush handle is identical to the Series 9 — same 7 modes, same color OLED display, same AI 3D tracking, same battery, same build. The $80 premium buys you one thing: the iO Sense smart charging stand.
The iO Sense replaces the standard magnetic charger with an upright stand that has its own built-in display. When you place the brush on the stand, the display activates. When you start brushing, the iO Sense shows real-time coaching information: a visual timer counting down your 2-minute session, speed recommendations suggesting whether to brush faster or slower, and zone coverage guidance showing which areas need more attention.
The key advantage is that you do not need your phone. With the Series 9, getting AI coaching feedback requires opening the Oral-B app and positioning your phone where you can see it while brushing. The iO Sense stand sits on your bathroom counter and provides that coaching automatically. When you are not brushing, it displays the current time, local weather, and battery status — essentially functioning as a tiny bathroom smart display.
Is the iO Sense Worth $80?
This is the central question, and the answer depends entirely on your habits. If you consistently use the Oral-B app with your phone propped up while brushing, the iO Sense replaces that workflow with something more elegant and reliable. If you never bother with the app (which is most people after the initial novelty wears off), the iO Sense could be the feature that finally makes coaching feedback part of your routine because it is always there, always visible, with zero setup required.
However, $80 for a smart charging stand is steep. The coaching feedback it provides is a simplified version of what the phone app already offers. And if you already own a Series 9, there is no way to buy the iO Sense stand separately to upgrade — it is exclusive to the Series 10 package.
The Toothbrush Itself
Since the handle is functionally identical to the Series 9, all of our Series 9 observations apply here. The seven cleaning modes are comprehensive, covering everything from gentle Sensitive mode to targeted Gum Care. The AI 3D tracking maps 16 mouth zones with impressive accuracy. The color OLED display is vibrant and responsive. The 14-day battery life handles extended trips easily. The premium magnetic travel case is well-crafted.
The linear magnetic drive delivers the same smooth, quiet brushing experience found across the entire iO lineup. Cleaning performance is identical to every other iO model — the same plaque removal effectiveness whether you have a $79 Series 3 or this $379 Series 10.
Build and Design
The Series 10 handle comes in a stardust white color option that is exclusive to this model, giving it a distinct visual identity. The iO Sense stand has a modern, minimalist design that looks at home on a contemporary bathroom counter. The stand is powered via USB-C, which is a welcome detail.
The overall package feels premium — unboxing the Series 10 is a premium experience with quality packaging, a well-organized layout, and the immediate visual impact of the iO Sense stand. As a gift, it makes a stronger impression than any other Oral-B model.
Pros and Cons
Pros
- iO Sense coaching stand — no phone needed
- All Series 9 features included
- 7 modes with AI 3D tracking
- Color OLED display on handle
- 14-day battery life
- Premium unboxing and gift presentation
- Stand doubles as bathroom clock/weather widget
Cons
- $379 — most expensive Oral-B by far
- Toothbrush handle is identical to Series 9
- iO Sense is basically a $80 smart charger add-on
- Cannot buy iO Sense separately
- Coaching is simpler than full app experience
- iO brush heads cost $8-12 each
Who Should Buy the iO Series 10?
Best For:
- Tech enthusiasts who want the latest and most innovative features
- People who skip the app but still want coaching feedback
- Gift buyers seeking the most impressive oral care gift
- Smart home fans who appreciate connected bathroom devices
Consider Instead:
- The iO Series 9 at $299 — same brush, $80 less, just without the Sense stand
- The iO Series 5 at $119 — identical cleaning for $260 less
Compare to Similar Models
| Feature | iO Series 10 | iO Series 9 |
|---|---|---|
| Price | $379 | $299 |
| Modes | 7 | 7 |
| Display | Color OLED | Color OLED |
| AI 3D Tracking | Yes | Yes |
| Battery | ~14 days | ~14 days |
| Travel Case | Premium | Premium |
| Smart Charger | iO Sense | Standard |
Related Resources
Frequently Asked Questions
The iO Sense is a smart charging stand with a built-in display. It shows real-time coaching guidance while you brush — timer, speed recommendations, and coverage feedback — without needing your phone. It also shows time and weather when idle.
For most people, no. The toothbrush is nearly identical to the Series 9 at $299. The $80 premium buys the iO Sense smart charging stand. Unless you specifically want phone-free coaching, the Series 9 is better value.
The only significant difference is the iO Sense charging stand with its built-in coaching display. Both models share 7 modes, color OLED, AI 3D tracking, and 14-day battery. The handles are functionally identical.